Traction on Demand signs definitive agreement to be acquired by Salesforce
By The Nelson Daily Staff
In a media release posted on the company website Friday, Traction on Demand said it has signed a definitive agreement to be acquired by partner and global leader in CRM, Salesforce.
The media release said with more than 14 years of experience building solutions on the Salesforce Platform, Traction on Demand is a leading dedicated Salesforce consulting and application development firm delivering cross-platform strategies and solutions.
In addition to headquarters in Canada, Traction on Demand has a presence in Australia, New Zealand, India and the U.S.
“We’ll have more exciting news to share when the acquisition closes,” the Traction on Demand statement said.
“For now, nothing is changing and it is business as usual.
“After the transaction closes, we will share more about the product roadmap and what it means for Traction on Demand and Salesforce.”
In conjunction with Traction on Demand, Salesforce will be able to better provide customers, across all industries, with products and solutions that meet their specific needs, from financial services to communications and across clouds.
“Together with Salesforce, and our deep commitment to our industry strategy, customers can go digital faster and transform their industry,” the Traction on Demand statement said.
Traction on Demand will become part of Salesforce Professional Services, which along with Salesforce partners, helps customers accelerate their time to value with the Salesforce Customer 360 platform and build their path to long-term success in this all-digital world.
“This agreement marks an incredible milestone in the Traction on Demand journey, and we’d like to thank you, our valued community, for all your support and partnership.”
Traction on Demand, a brainchild of Nelson native Greg Malpass, purchased the Legion Building in Nelson on Stanley Street and transformed the aging structure into a technology hub for the Kootenay region.
The company had planned major grand opening of the building last summer.
However, those plans were shelved due to wildfires and smoke engulfed the region.
