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Safeway partners with Muscular Dystrophy Canada to 'Make Muscles Move'

By Contributor
August 1st, 2014

Muscular Dystrophy Canada and Safeway launched a campaign to “Make Muscles Move” in support of those affected by neuromuscular disorders. 

Thursday, at the Safeway in Nelson, local ambassador Jonathan White was on hand to officially kick off the drive in the Heritage City as Muscular Dystrophy Canada partners with Safeway stores in western Canada from July 31 – August 15, to raise funds to support the Safeway Mobility Grant program, post-secondary scholarships for young adults and to fund important research.

White was present with Marc Hammerstrom, Manager at the Nelson Safeway store, to officially launch the fundraiser.

 “Safeway continues to raise much needed funds for research and to provide equipment through the Safeway Mobility Grants program for people with neuromuscular disorders,” said Catherine Sherrard, CEO of Muscular Dystrophy Canada.

“Safeway’s generosity makes a huge difference in the daily lives of people within our community and by funding research also helps us get closer to our vision of finding a cure for muscular dystrophy,” said Sherrard.

“Thanks to the generosity of our customers and the enthusiasm of our employees, we are making a significant difference in the lives of individuals and families living with neuromuscular diseases,” said Chuck Mulvenna, President of Safeway Operations, Sobeys Inc. 

“We look forward to welcoming Safeway Mobility Grant recipients into our stores during the campaign so our customers have an opportunity to see first-hand the impact they are making through their donations.”

From July 31 – August 15, 2014, Safeway customers are invited to make a donation when shopping at their local Safeway.  With every $2.00 donation customers will receive 5 bonus AIR MILES Reward Miles.

Last year $994,269 was raised through a variety of in-store fundraising events and the Safeway Walk for Muscular Dystrophy.  

Since 2008, Safeway has raised over $7.5 million for Muscular Dystrophy Canada. Safeway is one of the largest corporate supporters of families living with disabilities in Canada and currently employs 300 people with intellectual and physical disabilities.  

Follow the campaign on Twitter: #MakeMusclesMove

Photo caption: Jonathan White and Nelson Safeway store manager, Marc Hammerstrom, kick off the “Make Muscles Move” fundraiser at the Heritage City store.— Submitted photo

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