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New provincial project aimed to innovate fruit industry

A greener business and better market access are just two of the benefits B.C. fruit growers will have through the $5-million Tree Fruit Market and Infrastructure Innovation Initiative, announced today by B.C. Agriculture.

The B.C. Fruit Growers’ Association is now accepting proposals from all tree fruit associations, companies and processors that will create long-term benefits and raise the profile for the industry.

Projects can include environmentally friendly, innovative packing and storage infrastructure, market and product development, water conservation proposals, and area-wide programs that build on the success of the Sterile Insect Release program in the Okanagan regions.

In July 2010, the federal government contributed $3 million, in addition to the $2 million provincial investment for B.C.’s tree fruit industry.

The federal funding investment is made through the AgriFlexibility Fund, a five-year, $500-million fund created to help reduce costs of production, improve environmental sustainability, promote innovation, and respond to emerging opportunities and market challenges for the sector.



For more information on the B.C. Tree Fruit Market and Infrastructure Innovation Initiative, contact the BCFGA at or visit


For more information on the AgriFlexibilty program, visit