Ford Motor Company of Canada, Limited concluded a very successful first year of its Drive One 4 UR School and Drive One 4 UR Community programs in Canada. The programs, which began in April, raised a total of $460,180 to date benefitting more than 158 schools and community organizations across Canada.
Through this initiative, B.C. community members had the opportunity to raise up to $6,000 for each local school and community organization that participated by test driving a Ford or Lincoln vehicle during 25 one-day events across the region in 2010. Ford of Canada and B.C. dealerships, who pledged $20 for every person from a unique household who test drove a 2010 Ford or Lincoln vehicle at Drive One 4 UR School and Community events, donated a total of $52,620 for local schools and community organizations this year.
“We are very proud of the impact that this program has had in communities across British Columbia,” said Gerald Wood, general manager, Ford of Canada Western Region. “We were able to help a number of schools and community organizations in 2010, and based on the terrific response and positive outcomes for these groups, we’re pleased to continue this program in 2011.”
Local participants in 2010 included the Castlegar Rebels hockey team, which raised $6,000, the Beaver Valley Nitehawks, which raised $6,000 for youth hockey, and the Trail Smoke Eaters, which raised $4,000. Ford and Lincoln dealers across B.C. are looking forward to building on this success in 2011 for local schools and organizations in need.
“During a tough economy, school and community fundraising is hit particularly hard,” said Herb Amaral, Crewchief for AM Ford. “Our dealership held five events this year and we were thrilled and touched to see so many people come out and support each event.”
Ford of Canada’s Drive One 4 UR School and Community programs, in conjunction with local dealerships, will continue to partner with eligible schools and community organizations to raise money in 2011.
This article is a press release from Ford Canada.