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Apple’s Former Top Sales Person to Help Kootenay Businesses Sell More

By Contributor
May 13th, 2015

For most of us, selling is a time-intensive, slightly scary undertaking. But it’s at the critical core of any successful business.

KAST (Kootenay Association of Science & Technology) is working to help West Kootenay business owners, managers and entrepreneurs get better and more confident at selling, and ultimately acquire more customers.

  • WORKSHOP: 3 Keys of Converting Prospects to Customers
  • WHEN: May 19, 2015 at 10-11:30 a..m
  • WHERE: Community Futures Central Kootenay, 201-514 Vernon St., Nelson, BC
  • COST $30
  • Register/More Info:

The good news? You don’t have to be born a sales guru to make it happen.

“I do believe it is a learned skill,” explained workshop presenter Ian Selbie.

“I do believe it is a skill rather than an art form. I really think there is more science in sales than one might know. Great sales people are built — not born.”

Selbie, a long-time sales professional who was named Apple’s number one sales person in the world for 1990, and currently leads a major sales project for Dell Computers, will be coming to the Kootenays this month to help teach the science of selling.

Distilling a thirty plus year career’s worth of knowledge down to 3 keys to converting more sales, Selbie will teach attendees how to:

1)     Pursue the right customer first

2)     Qualify vs. Close

3)     Successfully call on decision-makers

Underlying the three keys to sales success is of course the most basic, yet often overlooked, principle that drives sales.

“Selling is not a mystery,” added Selbie.

“It is about relationships, developing trust and having integrity. At the end of the day it is a simple thing. Don’t sell the product; build the relationship and let them buy the product.

“There are some keys to doing it well, and I’ll pass those along to Kootenay businesses on May 19th.”

KAST is currently seeking interested Kootenay businesses who are seeking more customers, to learn from a global sales leader and successful sales professional. Register at kast.comand click “tickets” or call Shawna at 250-362-5052.

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